On September 15, 2021, the signing ceremony for the strategic cooperation between CAMPO DE 'FIORI and its sister brand SUPERHOME and Huamei Lijia was held in Dongguan Asiama headquarters. Zhang Zhiliang, President of Huamei Lijia Group, Gu Jian, General Manager of CAMPO DE' FIORI Business Unit, Ning Zhenyu, General Manager of SUPERHOME's new retail channel operations and other senior executives attended the signing ceremony.
Visit the new exhibition halls of CAMPO DE 'FIORI and SUPERHOME
Under the warm reception of senior leaders such as Gu Jian, General Manager of CAMPO DE 'FIORI Business Division, Yin Yanhai, Deputy General Manager of CAMPO DE' FIORI Channel, Ning Zhenyu, General Manager of New Retail Channel Operation of SUPERHOME, and Yang Wen, Director of Investment Promotion of SUPERHOME, the senior executives of Huamei Lijia visited the new exhibition halls of CAMPO DE 'FIORI and SUPERHOME, and gave high praise to the new decoration atmosphere, new products full of design, and the effects presented.
Visit the workshop of Asiama factory
Our leaders led a delegation led by the executives of Linghua Meilijia Group to visit the Asiama production workshop, understand the production and manufacturing process of CAMPO DE 'FIORI and SUPERHOME products, and highly appreciated their high-level manufacturing process, high appearance and high-quality household products.
Speech by leaders of both sides
Gu Jian, General Manager of CAMPO DE 'FIORI Business Department
At the symposium, Gu Jian, General Manager of CAMPO DE 'FIORI Business Division, extended a warm welcome to the delegation and highly recognized the mature operation mode, resource integration ability and marketing strength of Huamei Lijia. General Manager Gu pointed out that the strategic cooperation between CAMPO DE 'FIORI and its sister brand SUPERHOME and Huamei Lijia is the need for mutual complementarity, resource sharing and common development of both sides. He believed that both sides can take this as a starting point, strengthen exchanges and contacts, and jointly open a new chapter of win-win cooperation.
Huamei Lijia has focused on the operation and management of the home building materials industry for more than 20 years, with rich commercial resources and strong operation and management capabilities. Zhang Zhiliang, President of Huamei Lijia Group, said that Huamei Lijia would take the platform advantage to provide CAMPO DE 'FIORI and Home for Living in the national layout, including priority in finding dealers, priority in positioning, priority in providing advertising support or promotion activities support, and other aspects of resource integration help, believing that the two sides will achieve win-win development in the future cooperation
The two teams shared and introduced
Yin Yanhai, Deputy General Manager of CAMPO DE 'FIORI Channel
Yin Yanhai, deputy general manager of CAMPO DE 'FIORI channel, told Huameilijia that CAMPO DE' FIORI, an Italian high-end lifestyle brand covering living room, dining room and bedroom series, was born in 2012 when he introduced the brand strength of CAMPO DE 'FIORI to senior executives. Previously, CAMPO DE 'FIORI mainly operated in the European market and moved to China in the past two years. The products are mainly designed in Italian and French style, and the technology and materials from Germany are applied. On the basis of "Italian design+German technology" and in combination with the aesthetic concept of Chinese consumers, CAMPO DE 'FIORI will upgrade and improve its products, making CAMPO DE' FIORI more competitive than traditional domestic household enterprises.
Ning Zhenyu, General Manager of SUPERHOME's New Retail Channel Operation
At the symposium, Ning Zhenyu, general manager of new retail channel operation of SUPERHOME, shared the brand strength and future development plan of SUPERHOME. SUPERHOME actively responded to the trend of intelligent development, launched an independent innovative home brand, pioneered the new concept of "AIoT furniture for the whole house", and introduced artificial intelligence and Internet of Things technology into all furniture products closely related to life, such as sofas, tables, chairs, beds, etc., so as to realize the interconnection of furniture and home appliances in the whole house, and strive to create a more humane, intelligent and comfortable intelligent living space for consumers.
Hao Yue, Minister of Investment Promotion of Huamei Lijia Group
hen, Hao Yue, the Minister of Investment Promotion of Huamei Lijia Group, made a sharing introduction. He introduced Huamei Lijia Group in depth through Huamei Lijia promotional film and enterprise introduction, and discussed the development status of the home furnishing industry, development planning and subsequent cooperation issues.
Signed by both parties
Finally, Gu Jian, General Manager of CAMPO DE 'FIORI Business Division, signed a close strategic alliance cooperation agreement with Zhang Zhiliang, President of Huamei Lijia Group.
Taking this strategic cooperation as an opportunity, CAMPO DE 'FIORI and SUPERHOME will give full play to the platform advantages of Huameilijia, combine Huameilijia's rich commercial resources and strong operation and management capabilities, comprehensively expand the brand influence and popularity, and bring consumers a better, high-end and comfortable home experience with a full range and multi style product layout, while constantly optimizing and integrating channel resources and doing a good job in channel construction, Comprehensively promote the rapid development of the brand.
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